This week’s Pro Tip is GET SOCIAL!
Unless you have been living under a very large rock, you will know that social media is a necessity for any small business and here’s why…
It will increase your brand awareness. By being active on social media, potential new clients/customers can connect with you as it will be easier for them to find you.
You will build your authority. Share your content whether that is blogging – videos – podcasts and show potential clients you are an expert in your field.
Get access to affordable advertising. The days of having to put a massive chunk of your resources into a newspaper or radio ad are over. Depending on your target audience, you can run ads on FaceBook, Instagram or LinkedIn on virtually any budget. This is an inexpensive way to promote your business and allows one the ability to hone in by location, company, plus other target options of your choosing.
Build relationships: Social media gives you the opportunity to develop relationships with your customers. People like to refer businesses and become repeat customers of the ones they feel they have a personal connection to.