The minute you begin thinking about starting a business, the world will magically know. You will start to notice ads promising instant success and loads of cash popping up everywhere. Here’s an important reality check though – Don’t Believe the Hype. Like your mom always said, if it is too good to be true, it probably is. You have to do your due diligence upfront to separate the myths from reality. There is no such thing as “free money” and “no strings attached” so research any grants and business programs carefully.